Marketing » Tracking/Reporting

Papugai's world-class reporting is some of the most sophisticated you will find — but very easy to understand and use.  We have developed extensive and advanced tracking and reporting software that helps us fully understand the effectiveness of our clients' marketing strategies as well as overall website performance. We track every conceivable activity that can provide meaningful data for the purposes of managing and improving a website strategy over time. By combining data from multiple sources including e-commerce and product databases, host server logs, and traffic/analytics software, we are able to produce reporting that is powerful, flexible, easy to use, and meaningful to a business owner or executive. Not all data tracked is also reported. Some of our tracking is solely for the purpose of providing "check and balance" data for the purposes of assuring the accuracy of the reported data. Papugai's analytics team is home to seasoned professionals who screen and analyze critical data all day long. Their sole mission is to manage and maintain tracking data from many different websites so our clients' reports always reflect 100% accurate information about their website visitors, their activity on the website, account status, sales conversion and many other useful facts. Much of our standard tracking, used with link-exchange members, affiliate partners, search engines and others, is made possible using a pass-through protocol, i.e., a piece of tracking code is inserted in the link from which the visitor came. Conversely, traffic from marketing audiences is tracked, in part, is reverse through a promo code key inserted in the process by the website visitor at the end of a purchasing process. Absolutely any activity can be tracked and analyzed on a website if desired. For example, we know where a visitor came from and where they are going, what pages they visited on a site, in what order, and how long they spend on each page. We track the effectiveness of a particular page presentation, and the conversion ratios of each step of the e-commerce process. We can even track what keywords visitors use on a site's search function, which can suggest new products or to bring back discontinued ones. In fact, each and every visitor click and keystroke is trackable and reportable, feeding valuable usability data to our key marketing and usability personnel. To most people visitor tracking is so complex that it seems like science fiction. Papugai simplifies this analytical process into a simple set of highly usable executive reports for our clients to learn and understand their website's value. 333