Marketing » SEM / SEO

So ... You wanna feel the magic? Well, it seems magical anyway, doesn't it? Literally millions of Google pages returned on a single phrase, but you're on the first page! How did that happen? What about paid listings? Who should use them? And why?   When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as Google, Yahoo, MSN and many others. Some people are looking for your particular website, but the vast majority are looking for anyone who can effectively address their needs. Papugai is at the very top of their field for developing successful strategies for search engine marketing (SEM) and search engine optimization (SEO). So what's the basic difference between these two categories? That's simple. Successful SEO strategies drive network traffic to your website naturally and free of advertising costs, while successful SEM strategies offer shortcuts to results through pay-per-click opportunities. Search Engines can be a great source of traffic for your website. However, proper search engine marketing is very complex and requires significant strategy and planning. For many new Papugai clients with existing e-commerce websites, their current (pre-Papugai) SEM strategy is often either very weak, incorrectly implemented, or nonexistent. SEM (and SEO) is further confused by the multitudes of "search engine optimization" companies that promise to get your website high placement, yet in the end just waste your time and money while producing little or no additional traffic. Even worse, those promising quick and extreme results almost always employ "black hat" techniques that ultimately cost clients significant time and money because Google punishes all "black hat" activity and removes all achieved rankings completely. We have seen this happen many times. One common trick used by these ineffective "search engine optimization" companies, to get you to believe that they are good at what they do, is find some obscure phrase that barely applies to your business, and is used by no one on the internet, and applying that phrase to the home page of your site. Then, one day out of the blue you will get a phone call saying... "See?? I told you we could get you on the first page of Google! Just type in "polypropylene-resin bowling balls for bowlers with allergy symptoms" and your site comes up fifth!! Not every "search engine optimization" company works this way. There are ethical "white hat" search engine marketers that are legitimate and will achieve quality search engine rankings in time. Often though, these firms will sacrifice the human factors of your site, such as strategic brand messaging, to do it ... diminishing your site's overall effectiveness and marketing ROI. Papugai's SEM/SEO experts are extremely effective at achieving extraordinary results for our clients by combining and coordinating strategies from our design, production, development and marketing departments into a single, unified marketing focus. We have developed a process called SEM Opportunity Analysis which helps ensure that you are spending your money in the right places ... and at the right times. Our SEM Opportunity Analysis will reveal where your most profitable opportunities are and what needs to be done to capitalize on them. Papugai is your smartest choice for your SEM/SEO planning and strategy because we are not a third party. We have a vested interest in seeing our clients succeed, and given our hosting and development environments, we have an "inside" edge that helps us achieve heights that are simply not possible with even the best third-party options. 333