Marketing » Search and SEO

Search and Search Engine Optimization (SEO) October 25, 2008 Most of the time, when people want to find something, they use a search engine. With Google alone processing more than 3 billion searches per day, according to AdWeek this month, there is no doubt that using search engines is, by far, the most widely used method of finding information throughout the world. A handful of these people are looking for your particular website, but the vast majority are looking for any source that can effectively address their needs. Papugai partners with the sharpest minds of this complex and ever-changing field to develop successful search strategies for our clients. Search engines can be a great source of traffic for your website. However, a proper search strategy can be daunting for some and requires planning and hard work. There are no short cuts. The good news is, with little training, our clients can do much of the time consuming part of the work themselves which can save thousands of dollars. There are multitudes of "search engine optimization" companies out there who promise "high placement" results for various fees. but most of these do not deliver anything close to what they promise, and many could not do so even if they wanted to. This is because a proper SEO strategy involves several components working together to achieve a desired result, and most SEO companies either do not, or cannot, offer some of these needed components, but Papugai has all bases covered because we are the actual architects of all the technology that drives each website that we build. For example, to call an implemented SEO strategy "successful," one must be able to measure results both with and without a particular strategy in place. In brief, some of the necessary components include a comprehensive key phrase analysis and rich content strategy, a skillfully planned marketing program, an optimized database and site structure, a domain landing and redirect strategy, search-savvy URL mapping, a growth-focused inbound link program, great usability, multiple conversion strategies and many others. Papugai is your smartest choice for your search planning and strategy because we are not a third party. We have a vested interest in seeing our clients succeed, and given our hosting and development environments, we have an "inside" edge that helps us achieve heights that are simply not possible with even the best third-party options. For more information, please call 425-283-0400 or send an email to sales@papugai.com and we will respond right away.