Marketing » Integrated Programs

Almost 100 percent of Papugai's marketing projects are a subset of some larger project, most typically in support of driving traffic to a website. But we're not talking about electronic ad buying and mysterious viral marketing schemes. Papugai's marketers are good ole' fashioned, nose to the grindstone, result-driven, numbers crunching folks with a, no-nonsense approach to marketing. Many of our integrated marketing programs combine complex, trackable promo-code systems with direct mail and email campaigns. We also teach our clients how to make the most of the website traffic they already have (see Conversion Strategies). Marketing strategies can be similar or vastly different from client to client, and they do not always necessary involve a web component — but there is always the common thread of synchronization that ties all marketing activities and programs into a single focused effort. Result-driven marketing is how Papugai has earned its reputation. Producing world-class design and software development is great, but our clients measure our true effectiveness by the size of their bank accounts and their margin of ROI. For Papugai, developing effective marketing strategies is like breathing. They are in our nature, and we cannot survive unless they work. 333