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Creative » Brand Development

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From naming executive-and brandmarks to the creation of a complete brand experience that spans media, marketing, mindset, and communication. Papugai's brand strategists manage all levels of development from concept to planning to execution.
Our
process begins by defining the spirit of a client's brand by
identifying the core values and purposes of the company or product or
service. As part of that process, we strategize and plan the senses of
a brand,
i.e., the desired experiences, of sight, sound, taste, etc.
However, the greatest value of our process is in the management of the client's brand
through careful and constant evaluation and expansion of the brand
opportunities and applications, ongoing brand asset management, and the creation and maintenance of the brand documentation.
We believe that successful brands begin like fine
sculptures in a block of stone; in most case, the core reasons for
success are already there, long before the execution of brand development begins. The challenge is to find a way to identify the essence of a brand that will most effectively appeal to the intended and expanded audiences.
Please view our project gallery
to see a sampling of our brand creations, including naming, identity design, and various applications.333
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NEWS UPDATES ... 5/14/2008
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We're looking for you!
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Papugai, Inc, a 19-year-old brand/design, web and software development firm based in Bellevue, Washington, is seeking talented, innovative thinkers to join its team.» read more
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New Site for Blue Sky Church Wins the Prestigious IMA Award!
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Papugai ended 2006 and started 2007 on a great note. The launch of the Blue Sky Church website took center stage as one of Papugai’s most notable achievements to date.» read more
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