Creative » Brand Development

From naming executive-and brandmarks to the creation of a complete brand experience that spans media, marketing, mindset, and communication. Papugai's brand strategists manage all levels of development from concept to planning to execution. Our process begins by defining the spirit of a client's brand by identifying the core values and purposes of the company or product or service. As part of that process, we strategize and plan the senses of a brand, i.e., the desired experiences, of sight, sound, taste, etc. However, the greatest value of our process is in the management of the client's brand through careful and constant evaluation and expansion of the brand opportunities and applications, ongoing brand asset management, and the creation and maintenance of the brand documentation. We believe that successful brands begin like fine sculptures in a block of stone; in most case, the core reasons for success are already there, long before the execution of brand development begins. The challenge is to find a way to identify the essence of a brand that will most effectively appeal to the intended and expanded audiences. Please view our project gallery to see a sampling of our brand creations, including naming, identity design, and various applications.333