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Brand Strategy. Not Brain Surgery.

Papugai's brand strategists manage all levels of development including concept, planning and execution. From product/corporate naming and brand marks to the creation of a complete brand experience that spans media, marketing, mindset, and communication.

Our process begins by defining the spirit of a client's brand by identifying the core values and purposes of a company, its products and/or services. As part of that process, we strategize and plan the application of each component of a brand and test these decisions using real user data and other tangible guidelines.

However, the greatest value of our process is in the management of the client's brand through careful and constant evaluation and expansion of the brand opportunities and applications, ongoing brand asset management, and the creation and maintenance of brand documentation.

We believe that successful brands begin like fine sculptures in a block of stone; in most cases, the core components for success are already there, long before the execution of brand development begins. The challenge is to find a way to identify the essence of a brand that will most effectively appeal to existing and expanded audiences.

Please view our project gallery to see a sampling of our brand creations, including naming, identity design, web environments, and various components and applications.





For more information, please call 425-283-0400 or send an email to sales@papugai.com and we will respond right away.


NEWS UPDATES ... 2/6/2012
Branding and creative roots still shine bright at Papugai.
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Just under a decade ago, 100 percent of Papugai's business was in branding and creative services. Today, we are more known for our technological inventions and innovations around e-commerce and other web-driven solutions. Still, Papugai's effective brand development solutions and award-winning designs keeps a spotlight focused on it's creative side as well.  » read more
 
 
Papugai Celebrates
20 Years!

A note of thanks from managing partner.

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I looked at the calendar this week and it suddenly hit me... We've been doing this for 20 years. 20 YEARS? Man... That means every time I tell a story about the 1980's (the decade we started all this), I have to stop and realize that roughly half of our professional staff were still in grade school or perhaps not even that.

But it's fun to think about some of those more-than-decade-old client relationships that are still going strong today.   » read more
 
 
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