Creative » Brand Development

Brand Strategy. Not Brain Surgery. Papugai's brand strategists manage all levels of development including concept, planning and execution. From product/corporate naming and brand marks to the creation of a complete brand experience that spans media, marketing, mindset, and communication. Our process begins by defining the spirit of a client's brand by identifying the core values and purposes of a company, its products and/or services. As part of that process, we strategize and plan the application of each component of a brand and test these decisions using real user data and other tangible guidelines. However, the greatest value of our process is in the management of the client's brand through careful and constant evaluation and expansion of the brand opportunities and applications, ongoing brand asset management, and the creation and maintenance of brand documentation. We believe that successful brands begin like fine sculptures in a block of stone; in most cases, the core components for success are already there, long before the execution of brand development begins. The challenge is to find a way to identify the essence of a brand that will most effectively appeal to existing and expanded audiences. Please view our project gallery to see a sampling of our brand creations, including naming, identity design, web environments, and various components and applications. For more information, please call 425-283-0400 or send an email to sales@papugai.com and we will respond right away.